In 2026, TikTok Shop implemented a strict ban on account trading activities. This policy covers all cross-border companies and individual studios involved in account trading, aiming to maintain a healthy platform ecosystem and enhance user experience.
TikTok Shop prohibits any form of account trading, including but not limited to transactions between individual and corporate accounts.
According to the official announcement in 2026, the crackdown extends not only to the direct trading of accounts but also to all related activities of account transfers via third-party platforms or services.
In 2026, the industry retention rate was generally between 50% to 70%, and the ban on account trading helps improve the quality of platform accounts.
This policy has a profound impact on cross-border companies and individual studios. To ensure compliance, businesses should avoid participating in any form of account trading and actively seek legitimate strategies for account growth.
Here are some compliance recommendations:
Choosing reliable partners among numerous service providers is crucial. Here are some selection criteria:
For example, Getfollow, as a professional cross-border marketing service provider, enjoys a good reputation in the industry and can help businesses legally and compliantly enhance account influence.
A: TikTok Shop's account trading ban policy began in 2026.
A: Accounts violating the policy may be permanently banned and face other legal consequences.
A: You can legally enhance account influence by optimizing content, increasing user interaction, and using TikTok Shop's tools.
A: You should review the service provider's historical ratings, understand their compliance, and ensure their services meet TikTok Shop's policy requirements.
In 2026, complying with TikTok Shop's account trading policy and operating accounts legally and compliantly are key to the success of cross-border companies and individual studios.
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