Mastering TikTok Account Nurturing: Content Strategies for Cross-Border Sellers
A common question I hear is, "Does TikTok account nurturing just mean posting videos and liking posts?" From my years in the cross-border e-commerce space, my observation is that true account nurturing is about using content to "feed" the algorithm and build initial trust for your account. This is especially critical for teams aiming to build an overseas presence using multiple accounts. The initial content you create directly determines whether your account can break through the starter traffic